Once upon a time websites were full of words and few pictures but as we didn’t know any better we were drawn to them like moths to a flame. Check out how boring and uninteresting these old Apple and Twitter sites look now. In 2016 we are far more demanding, if a website looks uninteresting or is too difficult to navigate we are out of there in a flash – within eight seconds according to the statistics. A site must be visually appealing, have good content, be easy to get around and project credibility. Video ticks all the boxes allowing you to have an interesting website, powerful content, and letting you demonstrate your credibility, your product and your services. A Website with video will keep people watching on average, for two minutes. Plenty of time to get your message across. Here are 5 ways to creatively add video to your website 1. On your about page instead of words (or as well as words) have a video where you introduce yourself telling a bit about your business and why you’re so passionate about it. Here’s an example by Christine (Chan) O’Donnell, founder of the Sukha Arts Centre using video to capture and engage her site visitors: 2. Demonstrate your product. Even if it’s as straight forward as a hose connector, let your customer see it in better detail. 3. If your product is a little more involved or the way to use is a bit tricky, have a detailed “how to video.” A step by step guide into how to operate it. Set up and maintenance. 4. Video Testimonials – there’s nothing like satisfied customers telling how wonderful your product and service is, to generate new business. 5. Product launch or special event i.e 25 years of business. A video showing your longevity and commitment is invaluable. It could be as simple as a presentation to a staff member for good service. Video is a vital part of content marketing and it’s going to become even more important. Consider these facts • 90 percent of online consumers report that a product or service video helps them make a decision to buy • 65 percent of executives who watch work-related videos visit the business’ website afterwards 64 percent of people who visit a business’ website are likely to buy their product after watching a video If your competition isn’t using video on their website they soon will be. There is no better way to engage, communicate and emotionally connect with your prospective clients than with video. What are you waiting for? Give us a call at Video Professionals 8325 2746
Anyone who has any lingering doubts about the benefits of having a website video only needs to look to Google for the facts. Just type in “The importance of website video”into the search bar and stand back. The evidence is overwhelming. A website video is the most cost effective way to promote your business and it’s the gift that keeps on giving. A video made for your website can also be placed on social media, Facebook and the like. Statistics reveal, that very same video posted in an email, results in the click-through rate increasing by 200% to 300%.(Forrester Research). So, for the cost of one video you have a minimum of 3 powerful outlets to spread your message – on your website, your social media page and your email. There are many great articles on the benefits of website video – Talking Brand spells it out very well. We at Video Professionals are being approached every day by businesses who are realising the power of video and how spending on a top quality video is the best investment they can make. Bottom line: In the words of Video Brewery – Video marketing increases sales and leads. If you’re not a video marketer, you’re losing customers to those who do. Businesses that incorporate video marketing into their overall marketing strategy see higher engagement rates, higher click-through rates and higher conversion rate. Why would you leave all that value sitting on the table?
“Would you rather watch a movie or have someone tell you about it?” Nothing builds relationships , gets traffic, and makes sales like a good video. When building a website so much attention is paid to having a wow factor. Fancy layout, classy text, lots of pictures, good fresh content. But that can be very overwhelming – information overload. Where do I look first? What do I read? And before you know it the prospective customer is gone. Statistics show that whole exercise can take less than ten seconds. All your blood sweat and tears and someone has moved on, in a hearbeat. So, what do you do? Video, my friend. A video is the quickest way to cut through and it will keep visitors on your site for up to two minutes, maybe more, giving them plenty of time to appreciate what your business is all about. In that time they’re learning about you, your product and what you stand for. Cold text doesn’t stand a chance. Remember your homepage is just like the old shopfront window. The more interesting and inviting it is, the more likely they are to ‘come inside’ and buy something. 5 reasons to have a website video People prefer to watch a video than read pages of text. Google loves videos. You’re 53 times more likely to make page one of Google if you have a video. Increase conversion rates – Because 90 percent of information transmitted to the brain is visual – videos on landing pages increase average conversion rates by 86%. Build rapport – putting a human face on your business. Videos build trust – showing your product and allowing visitors to make up their own minds without feeling pressure. “Processing print isn’t something the human brain was built for. The printed word is a human artifact. It’s very convenient and it’s worked very well for us for 5,000 years, but it’s an invention of human beings. By contrast Mother Nature has built into our brain our ability to see the visual world and interpret it.” Marcel Just, Director of the Center for Cognitive Brain Imaging at Carnegie Mellon University YouTube is the number two search engine in the world. and a key platform for online video marketing and advertising. A video on your website and on Youtube is putting you out there in the marketplace and pushing you right up the Google rankings. Web video’s are mobile friendly – while text on a mobile is tiny, a video telling your story can be full screen and high impact. ‘A website video could be the best investment you’ll ever make for your business.’ For a free no obligation quote on web videos contact Video Professionals 8325 2746 .
But I’m not a rock star That was the response I got when I suggested to a prospective client that he would be the best person to front a landing page video for his website. He was pushing for a professional presenter to sell his products saying they would be more polished and look more comfortable in front of the camera. I couldn’t argue with that. Sure, a professional presenter could read the words faultlessly and look impeccable on camera, but what does that have to do with convincing a website visitor that this site deserves their business? That requires belief and passion and in that respect, the client had everything going for him. I said, after 35 year building your business you have a passion that is palpable. You love what you do, you’re proud of what you’ve achieved and you always put the customer first. On top of that he communicated warmth and trust. You can’t buy that kind of talent. I don’t know if I’ve convinced him yet, but he’s gone away to think about it. Doing your own ads or video shouldn’t be an ego trip. If you’re doing it just to “get your head on,” you’ll find it to be an expensive exercise in futility. And the big thing is, unless you are a great actor, people will see straight through you. The video camera is known as the “unblinking eye,” it spots all your imperfections, crooked tie, hair out of place, wrong coloured lipstick. If you’re going to be on camera you’d better be yourself and don’t try to be a pale impersonation of someone else. All those things considered, if you have established a business, are passionate about it, and want to take it to the next level, then there’s no reason why you can’t front your own video. The internet is undergoing a massive change from largely text driven content to video driven content. For example, people would much rather watch a video on coffee machines than read reams of text with a few pictures telling them about it. So if you’re thinking about adding video to your website to take advantage of a better Google ranking, stand out from the competition, give a human face to your business and increase conversion rates, give Video Professionals a call 8325 2746. .
Don’t let your competitors steal a march on you. Research shows websites without video are slipping down the Google ladder. “Google loves video.” Websites without video are losing relevance with the growing numbers of prospective clients who would rather see a video demonstrating a product that read reams of text explaining it. (Would you rather watch a movie or have someone tell you about it?) In fact, articles like this in the future, will more than likely, be a video presentation and not text content. See what The Guardian has to say on the subject. If you want to learn more on the benefits of a website video on your site contact me at The Video Professionals 8325 2746.
Our latest video production for EZ Finance was a two location shoot with appearances by Graeme Goodings. The landing page video expalians the benefits of using EZ Finance to secure loans.
Over the last couple of weeks we’ve been working with the team from EZ Finance here in Adelaide to produce a landing page video for their new web site. Phil, John, Deb and staff have been very pro-active with this project and value what video can do for presenting their business to potential customers. Graeme and I say, “Well done!” We can’t wait to see the new web site with our video!
This month Graeme recorded a video to let business owners know about some of the reasons to use video on their web sites. 12 Compelling Reasons to use video is an overview of the benefits of using video to gain the advantage over competitors. See the video as Graeme explains. Compelling Reasons Your Site Needs Video – Graeme Goodings from David Hales Media on Vimeo. There are many reasons why your website needs video. I’ll give you twelve just for starters. Do you want a high Google ranking? Video is 53 times more likely to rank on page 1 of Google versus a text only post. Viewers stay longer on sites that have informative and interesting video content. Video enhances the viewer experience inviting them to seek more information about your product or your service. 80% of those who watch explainer videos seek more information about what you have to offer. Video allows you to speak to your customers in your own voice. Or if you wish you can have a professional presenter Video positions you as a subject expert in your field. Video lets you tell your story – 24 hours, 7 days a week. Video content that is updated frequently encourages repeat visits to your site. Video attracts a younger demographic, who are attracted to new media. 60% of site visitors will watch a video before reading the text on the same page Video allows you to personalise your website to better reflect your business. Youtube is growing faster than Google if you don’t have video to anyone using Youtube you don’t exist. If you want to learn more about how video can boost your business call me on 08 8325 2746
Every year, the Mayor of the City of Onkaparinga runs a Christmas Tree Charity to collect gifts for those not so well off. People call into one of the service locations and place gifts under the tree. Mayor, Lorraine Rosenberg is a dream to work with as the video is shot in one take. Mayor Christmas Tree Appeal 2015 from David Hales Media on Vimeo.