Anyone who has any lingering doubts about the benefits of having a website video only needs to look to Google for the facts.
Just type in “The importance of website video”into the search bar and stand back. The evidence is overwhelming.
A website video is the most cost effective way to promote your business and it’s the gift that keeps on giving.
A video made for your website can also be placed on social media, Facebook and the like.
Statistics reveal, that very same video posted in an email, results in the click-through rate increasing by 200% to 300%.(Forrester Research).
So, for the cost of one video you have a minimum of 3 powerful outlets to spread your message – on your website, your social media page and your email.
There are many great articles on the benefits of website video – Talking Brand spells it out very well.
We at Video Professionals are being approached every day by businesses who are realising the power of video and how spending on a top quality video is the best investment they can make.
Bottom line: In the words of Video Brewery –
Video marketing increases sales and leads. If you’re not a video marketer, you’re losing customers to those who do.
Businesses that incorporate video marketing into their overall marketing strategy see higher engagement rates, higher click-through rates and higher conversion rate.
Why would you leave all that value sitting on the table?