The birth of Youtube ten years ago spawned a video monster. Originally conceived to share video, it has exceeded everyone’s wildest expectations with over two billion views daily and growth year on year of 40%. What was at first the realm of amateurs uploading their cute pet videos is now the launching pad for major advertising campaigns by all the world’s major players. Read Dylan Kissane’s 5 most important online video trends for 2016 Any business online not taking full value of video is missing out on the most cost effective form of marketing there is.
‘No matter what you’re selling, no matter what business you’re in, if you don’t have a video marketing strategy, you are going to lose.’ A Business Without Video Is A Business Without Vision Advertising options have changed and grown dramatically over recent years, and fine-tuning your strategy means taking advantage of the digital marketplace. So how can you create a dynamic advertising campaign with a limited budget? Video Video builds brand awareness much better than text and pictures. Video allows you to interact with your prospective customers by allowing them to get to know you and your business. Once they feel comfortable with you sales are far more likely to follow. Video gives your site the personal touch – you and your staff reaching out and connecting with your customers, something major businesses can’t compete with. Video gives your business a human face allowing you to show your customers what you have to offer over your competitors. Video drives search results According to Forrester Research “video is 53 times more likely than text pages to appear on the first page of Google.” Adding video e-mail marketing boosts customers’ interaction (opening the email or clicking on any of the content) by up to 300 percent. Video is cost effective. You can promote your video through your own website, an online ad campaign, e-mail, social media and YouTube. Research tell us people tend to remember 20% of the things they hear, 30% of the things they see and a huge 70% of what they see and hear together. That spells V-I-D-E-O. Customers want their information NOW and with minimum effort. So give it to them. People often search a number of sites before finding what they want and anything that makes the task easier and more enjoyable is an immediate plus. Statistics show the chances of someone buying increase dramatically the longer they stay on your site. Without video the average time spent on a website is just 48 seconds. With video websites hold people for about 6 minutes – plenty of time to get your message across. Anecdotal evidence suggests that a personalised web video draws people to the business, as they feel they already know and trust you. A web video is your 24/7 salesperson – always there, always approachable, with the same constant message giving your product or service a human face and personality. There is no better time to invest in video for you business. If your competitors aren’t using video they soon will be. Get in first and be seen as an innovator that others follow.