The birth of Youtube ten years ago spawned a video monster.

Originally conceived to share video, it has exceeded everyone’s wildest expectations with over two billion views daily and growth year on year of 40%.

What was at first the realm of amateurs uploading their cute pet videos is now the launching pad for major advertising campaigns by all the world’s major players.

Read Dylan Kissane’s 5 most important online video trends for 2016

Any business online not taking full value of video is missing out on the most cost effective form of marketing there is.