‘Would you rather watch a movie or have someone tell you about it?’
We all love video because in makes instant contact on an emotional and personal level.
Nothing builds relationships , gets traffic, and makes sales like a good video.
When building a website so much attention is paid to having a wow factor. Fancy layout, classy text, lots of pictures, good fresh content.
But that can be very overwhelming – information overload. Where do I look first? What do I read? And before you know it the prospective customer is gone.
Statistics show that whole exercise can take less than ten seconds. All your blood sweat and tears and someone has moved on, in a heartbeat.
So, what do you do? Video, my friend.
The perfect way to introduce your business is with a video.
A video is the quickest way to cut through and it will keep visitors on your site for up to two minutes, maybe more, giving them plenty of time to appreciate what your business is all about.
In that time they’re learning about you, your product and what you stand for. Cold text doesn’t stand a chance.
Remember your homepage is just like the old shopfront window. The more interesting and inviting it is, the more likely they are to ‘come inside’ and buy something.
5 reasons to have a website video
- People prefer to watch a video than read pages of text.
- Google loves videos. You’re 53 times more likely to make page one of Google if you have a video.
- Increase conversion rates – Because 90 percent of information transmitted to the brain is visual – videos on landing pages increase average conversion rates by 86%.
- Build rapport – putting a human face on your business.
- Videos build trust – showing your product and allowing visitors to make up their own minds without feeling pressure.
“Processing print isn’t something the human brain was built for. The printed word is a human artifact. It’s very convenient and it’s worked very well for us for 5,000 years, but it’s an invention of human beings. By contrast Mother Nature has built into our brain our ability to see the visual world and interpret it.”
Marcel Just, Director of the Center for Cognitive Brain Imaging at Carnegie Mellon University
YouTube is the number two search engine in the world. and a key platform for online video marketing and advertising.
A video on your website and on Youtube is putting you out there in the marketplace and pushing you right up the Google rankings.
Web video’s are mobile friendly – while text on a mobile is tiny, a video telling your story can be full screen and high impact.
‘A website video could be the best investment you’ll ever make for your business.’