Video – The Perfect Training Medium

Any business to be successful has to keep a close watch on expenditure. One area of ongoing cost is training, with a regular turnover of staff new inductees have to be brought up to speed on how your company operates. In-house training can be a costly but necessary exercise. Personalised training is expensive and takes a valued employee out of the loop. The alternative in the past has been a training manual, a cold and impersonal way to deliver your company credo. Enter The Training Video Training videos are becoming increasingly popular and very cost effective. Here are some of the reasons It reduces costs. Employees can access the training video at anytime and where ever they are. Eliminating the need for a venue for training. Employees learn at different speeds, a video allows them to set their own pace and revise the video at will. A videos message is constant your training message won’t vary over time. Most people are visual learners – a video can demonstrate exactly how you want a procedure or process to happen. Videos can be entertaining while they educate, ensuring employees stay interested. The realities of life are your staff already spend a lot of time online, often watching videos. There are hard wired to accept and digest visual information. Placing their training online, on video is a logical step. Wouldn’t it be nice to be able to forget about the training process, of taking key personnel out of the system? The same personnel who’ll be continually interrupted by the “newbie” asking “how do I do an EFPOS refund again?” Instead it’s “let’s go to the videotape.” With video training you can feed new and upgraded or more advanced training into the system with a minimum of disruption. And to spice up your tutorials you can dress them up with music, animations and re-enactments. You’re likely to get staff making suggestions of how to make the videos even better. Bear in mind most of the people you’ll be employing from now on only know the digital age. They have no knowledge of life before the internet. They expect to get the bulk of their information from a screen. They’re comfortable with it and the readily accept it. On all fronts video training is the way to go, and if it reduces your costs , makes your staff happy and more efficient what are you waiting for?

The Internet Gives The Consumer Ultimate Power

Consumers have never been in  stronger position when buying. The internet has put them in touch with everything they need to know to make the right decision and more and more they’re turning to video. As a business owner are you prepared for the new age consumer? So you’ve decided you need video on your web page. Even before approaching a production company to make it you should be very clear in your mind what you want the video to achieve. The better equipped you are the more likely you are to end up with the result you want. It’s important to realise that while the video will be about you and your company, its’ principle aim is for the benefit of prospective clients. Too much about you and your business history will drive them away. They’re seeking solutions to a problem. Give them the answer and they’ll do business with you. Waste their time and they’ll be off to your competitors website at the click of a mouse button. The Internet has given the consumer ultimate power. They can take a look at what’s on offer, carry out research,  find the best price and make considered choices, without leaving their computer or mobile device. That’s why making a powerful and effective website video is even more vital. To help you do this we have compiled a corporate video checklist. What is your objective? What do you want the video to do to improve your business? What is your target audience? For example, existing customers, or prospective customers who don’t know what you have to offer, a certain age group or socio-economic group? What is your message? Define your message and get to the point as quickly as possible. No matter how good your product is, if you muddle the message they’ll tune out. You have eight seconds to make an impact. Remember, seeing is believing. Better to demonstrate your product or service than spend a lot of time just talking about it. What is your budget? Once you decide how much you’re going to spend your video production company can tell you what is and isn’t possible with the money available. A video can be tailor made to suit your financial requirements. What are the key points? List the key points you want to make in the video, bearing in mind it’s about the audience, not you, address their problems and how you can fix them. Remember this is not a TV commercial, this is a corporate video. You’re telling a story that must have three principal components. a. A compelling opening to grab their attention. b. A powerful middle section that connects them emotionally, where you offer solutions to their problem and detail your product or service. (Keep the facts and figures to a minimum). And c. A strong ending . Personalise the video with a message conveying your belief in your product and your passion for what you do. Then finally wrap in up with a strong Call to action. What may very well be your biggest selling point is you. Don’t be afraid to show your emotion and passion that’s sets you apart from the competition. Video is the most powerful sales tool there is. Why? Because it’s as close as you can come to a face to face conversation on your website.  To find out how you can get a high quality video on your website for a reasonable price call us at The Video Professionals 8325 2746

Small Business Taking On the Big Guys with Video

  A huge win for small business. At last a level playing field. When it comes to taking on the big guys, trying to match their advertising budget dollar for dollar, has been a lost cause. Even an advertising budget of $250,000 (a sizeable outlay for a small to medium business) pales into insignificance up against the big players, Harvey Norman, Bunnings, Wesfarmers, Woolworths. No matter how well-organised, your TV campaign will be lost in the “noise” of the big boys’ campaigns. You just can’t compete with the volume buyers who can run huge marketing strategies through TV’s highest rating programs. If you want to see what your up against try these on for size. In 2014 Wesfarmers – Coles spent $237 million on advertising, Woolworths, $177 million, Harvey Norman $141 million and you be thrilled to hear your taxpayer dollars pushed the federal government into third place with a $159 million dollar spend. That money went across all forms of media – the massive majority being spent on television.  But even the big players are losing traction. How many of those ads did you see? Or are you like me who time shifts? I’ll record the programs I like, and watch them later, fast-forwarding through the ads. All those revenue dollars wasted. The Times Are A Changin’ The big growth area in generating new and repeat business is online inbound marketing, prospective customers being attracted to your website to see what you have to offer. A typical inbound marketing strategy may include content creation and distribution, via blogging, social media and email marketing, in order to generate, nurture, and close leads. It will definitely include video. Read more at B2C.  The trick is how do you begin to attract visitors to your website? And this is where the small player is finally on a level playing field with the multi nationals. There are many things you can do to attract eyes to your website but the one I want to talk about here is video Video is the key, irrefutable element. Good video content can generate traffic to your door. I’m not talking about just any old video here. It has to be high quality, targeted, delivering your message in the clearest, simplest and most entertaining manner. As well as being the best way to “sell” your product or service, video will get you a higher ranking on Google, get viewers to spend more time on your site and build brand awareness for your product. The question quickly arises “that all sounds very good, but what is it going to cost? I don’t have a lot of money to spend on a video.” Well, here’s the good news, The Video Professionals aren’t coy about talking price. We can’t put a set figure on a video as there are too many variables, but if we give you a ballpark of $2500 to $5000 are we speaking your language? For that sort of money you not only get a video for your website, you can put it on social media, in emails, news letters and you can also use it for presentations.   All that for the price of one video. Video is the most cost effective form of marketing, and it works for you 24/7, anytime someone visits your website the video is there waiting for them, delivering the message you want delivered. This is an exciting time for getting your message out there through video and giving you an edge over your competition. If you’d like to learn more all you have to do is  give me a call at The Video Professionals 8235 2746

Testimonial Power – Your Customers Become Your Sales People

After my career in television ended I had to look for work. Over the years as well as my news reading and journalistic duties I was often called on to MC events around town. It was a case of them coming to me through the filter of the TV channel, but when that partnership ceased I was on my own and had to generate my own income stream. Part of that was to set up a website Good Innings Media outlining what I was able to offer and a point of contact. It became apparent that although I had done literally hundreds of MC and hosting roles  I had little evidence to show for it. So began a long task of approaching people and organisations that I had worked for over the years and ask for testimonials. Most of those I approached were very generous in providing testimonials and for them I am very grateful. Now, whenever I do a job I ask straight away for a testimonial, if they are happy with my performance. So far no one has turned me down. A list of their comments is on the Good Innings Media website. The power of testimonials cannot be over sold. You can have the best product and the best staff, the best advertising campaign, the best website, but without satisfied customers singing your praises your business will not fulfil its’ potential. All businesses rely heavily on word of mouth, and that’s effectively what a testimonial is, and the brilliant thing is it costs nothing. All you have to do is ask. I don’t know about you but when I’m looking at something on line with a view to buying it I’ll go straight to the customer reviews. If they come up largely negative the warning bells start ringing and I’ll look elsewhere. In January 2014, WebDAM reported that customer testimonials beat all other types of content marketing in effectiveness. Now, a review isn’t quite a testimonial but it is feedback and social proof – the things we all need to make a considered decision. Written testimonials are all well and good, and very effective. But if you want the icing on the cake get video testimonials, where prospective customers can see and hear how happy the client is. A video customer testimonial brings life and authenticity to your product or service in a way that quotes in written form just can’t compete with. Hearing a satisfied customer talking about their personal experience with your business not only leaves a great impression on prospective customers, but also builds trust by backing up the claims you make about your business. Once again, video appeals to all our senses and is the most effective way of getting a message across. All the evidence suggests that visitors will spend far longer on your site if you have video than if they have to read text alone. So what if you get a negative testimonial? Research shows that showing negative comments can actually work in your favour. Nothing but positive reviews can suggest censorship. Almost 70% of people say they are more likely trust a company’s reviews when they see both positive and negative testimonials. So while you don’t go out of your way to attract negative comments – placing them alongside overwhelming positive comments is more likely to generate a favourable outcome. Also turning round a customer who has a problem that you have been able to fix, helps prospective customers gain faith. They can see that you are not just in business for a quick sale but they can be confident that if there IS a problem you will sort it out. If you need more convincing about the value of video testimonials check the stats. Customer testimonials have the highest effectiveness rating for all types of content marketing, with a rating of 89% (WebDAM) Jupiter Research found that 77% of people take the time to read product and service reviews before they make an online purchase. 90% of consumers admit that their buying decisions are actually influenced by online reviews. It all means people are taking less notice of the big budget advertising and looking to fellow shoppers to help them decide on whether to buy or not. Maybe it’s time to let your customers do the talking for you. If you’d like to like to learn more how video can help your business call us at The Video Professionals 8325 2746.

What Savvy Website Owners Already Know

Why is video so powerful as a sales tool? Because you can show prospective customers how your product will enhance their life without them having to leave their computer or mobile phone screen. Without any sales pressure they can see just how good your product or service is. Video is as close as you can get to a face to face conversation on your website. Done well, a video will build your credibility and boost  brand awareness for your business.  The average time spent on a webpage is just eight seconds. A Website with video will keep people watching on average, for two minutes, and that’s plenty of time to get your message across with a professional, high quality production. Using video on a landing page can increase the conversion rate by 80% And a huge plus, 92% of mobile users share video with others. That means your prospective customers are not only visiting your site but also passing on your videos to others, if they like what they see. That is effectively an endorsement, and a recommendation of that kind is gold.  Video is the language of anyone under 35 and that’s why YouTube is growing faster than Google. By 2017, video will account for 74 % of all consumers Internet traffic (Syndacast). Effectively, many people use YouTube as their sole search engine. That means a website without video will go undetected. It’s like you don’t exist for a rapidly growing section of the population. Back to Google. Let’s consider two websites identical in all ways except one has video. The site with video is 53 times more likely to rank on page one of Google than the text only site. Whichever way you cut it video works. We’re all living in the video generation – learn to speak the language and reap the rewards. Video is the most effective marketing tool. For the price of one production you get a video you can use on your landing page, on your social media page, for your email mail out and newsletters and a video you can use in presentations. Name one other form of marketing that is so versatile and cost effective? Still need convincing?  52% of marketing professionals worldwide name video as the type of content with best ROI (Return on Investment).  64% of consumers are more likely to buy a product after watching a video about it. 69% of smartphone users say videos are a perfect solution for smartphone viewing as they offer a quick way for consumers to grasp an overview of a product. Using the word “Video” in an email subject line boosts open rates by 19%, click-through rates by 65%, and reduces unsubscribe rates by 26%. I can go on with a sea of statistics about the power of video but I think you get the message. Websites without video are rapidly falling behind those that have it already. But it’s not too late The Video Professionals can develop and produce a high quality video for you website that will put you ahead of the game. Let’s have a chat 8325 2746.

Amateur Video versus Professional Video Shootout

We had a lot of fun in the Video Professionals studio recently “unlearning “ decades of skills making videos. It’s second nature for us to be meticulous in the way the studio is set up for a shoot, ensuring the lighting is just right, the audio high quality and the cameras set up in perfect position to frame the shots just as they should be. We decided to make an Amateur Video Versus a Professional video comparison.   To make a true representation of an amateur production  we had to forget everything we had learned over the years and shoot a video through the eyes of a novice. So what was our motivation for the amateur V Pro shootout? Well, with everyone walking around with smart phones equipped with High def video recorders these days the question often arises “Why do I need you guys to shoot my online video? I can save big dollars by shooting the video myself and editing it on my computer.” My reply is “Yes you can, but remember, the video you produce is a direct reflection of your business and the quality of service you provide.” “Prospective customers will look at the video and decide on the quality of your brand, based on the production value of the video that you are running on your website.” So you might save some money initially, but consider the long-term cost. I often recount the story of the website I visited recently. It was a boat and marine products site. They sold big-ticket items up to hundreds of thousands of dollars. I was interested to see if they had any videos of their products. The first one I came across was for a Jet Ski. What better way to sell it than a video of the Jet Ski out on the water? The concept was fine but the application was atrocious. Whoever shot the video couldn’t keep the camera straight, hence the Jet Ski looked like it was going up hill. The unsteady shots made me feel seasick. Then the crowning glory, an on-screen graphic stating C420X Jet Ski avalable now. (Note no “i” in available}. That was enough for me and I left the site never to return. That video did the business immeasurable harm. How many others had reacted like me, how many potential sales lost? All to save a few dollars. So here we are in the studio shooting a video as we believe it should be shot, then forgetting everything and shooting like novices. The resulting video is well worth watching. Even if you decide to make your own, you might pick up a few tips. .Nothing will hurt your credibility more than an amateurish, shaky video created with cheap  equipment, bad lighting and bad sound. Video produced without proper thought and planning  can damage your company’s brand  because it projects the wrong image to your potential clients. For many visiting your website , it will be their first contact with your business. Remember, you don’t get a second chance to make a first impression. The bottom line is: if you have pride in your brand and the service you offer, don’t put it all at risk by making your own video. My advice – stick to what you know – and leave the video production to the experts. The resulting high quality production will pay you back many times over.     .

Growing Your Business with the Power of Video session Feb 2016

On the 2nd February 2016 the Video Professionals held our first event, Growing Your Business with the Power of Video. We had a small group of local business owners attend to see how they can take their business to the next level using the latest and ever increasing use of video. (Photo from left to right: Graeme Goodings, George Koritsa, John Brogham, David Hales,Rick Warren, Rhonda Murray, Phil Rice, Debbie, Mark Nielsen, Denis Munden, Pat Hales.) Executive Director, Graeme Goodings gave a short presentation followed by one-to-one discussions with the business owners. They had a look at our studio and David Hales explained some of the technical side of video production. To those who attended, thank you and we hope you went away with lots of useful information to grow your business and public profile. The Video Professionals will be holding regular presentations, workshops and information sessions, so keep a lookout on our Facebook page and web site for details. Phone 8325 2746


I have long valued our professional association and friendship. David Hales I have been associated for some 40 years in all avenues of production, from the early days of entertainment, discos, school functions, corporate displays, the world of commercial television in all aspects, commercial production, major OB events and live and recorded studio productions. I have always found David to be dedicated to the projects in which he is involved. He has an intricate knowledge of both technical aspects and production values of the projects he is associated with. I have long valued our professional association and friendship. Ian Linton Director of Glassenbury Pty. Ltd. trading as Psycholites

Adding Video To Your Website Has Never Been Easier Or More Important

  Once upon a time websites were full of words and few pictures but as we didn’t know any better we were drawn to them like moths to a flame. Check out how boring and uninteresting these old Apple and Twitter sites look now.   In 2016 we are far more demanding, if a website looks uninteresting or is too difficult to navigate we are out of there in a flash – within eight seconds according to the statistics. A site must be visually appealing, have good content, be easy to get around and project credibility. Video ticks all the boxes allowing you to have an interesting website, powerful content, and letting you demonstrate your credibility, your product and your services. A Website with video will keep people watching on average, for two minutes. Plenty of time to get your message across.   Here are 5 ways to creatively add video to your website   1.   On your about page instead of words (or as well as words)  have a video where you introduce yourself telling a bit about your business and why you’re so passionate about it. Here’s an example  by Christine (Chan) O’Donnell, founder of the Sukha Arts Centre using video to capture and engage her site visitors:   2.   Demonstrate your product.  Even if it’s as straight forward as a hose connector, let your customer see it in better detail.   3.   If your product is a little more involved or the way to use is a bit tricky, have a detailed “how to video.” A step by step guide into how to operate it. Set up and maintenance.   4.    Video Testimonials – there’s nothing like satisfied customers telling how wonderful your product and service is, to generate new business.   5.   Product launch or special event i.e  25 years of business. A video showing your longevity and commitment is invaluable. It could be as simple as a presentation to a staff member for good service.   Video is a vital part of content marketing and it’s going to become even more important.   Consider these facts •  90 percent of online consumers report that a product or service video helps them make a decision to buy •  65 percent of executives who watch work-related videos visit the business’ website afterwards 64 percent of people who visit a business’ website are likely to buy their product after watching a video If your competition isn’t using video on their website they soon will be. There is no better way to engage, communicate and emotionally connect with your prospective clients than with video. What are you waiting for? Give us a call at Video Professionals  8325 2746    

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