Any business to be successful has to keep a close watch on expenditure. One area of ongoing cost is training, with a regular turnover of staff new inductees have to be brought up to speed on how your company operates. In-house training can be a costly but necessary exercise. Personalised training is expensive and takes a valued employee out of the loop. The alternative in the past has been a training manual, a cold and impersonal way to deliver your company credo. Enter The Training Video Training videos are becoming increasingly popular and very cost effective. Here are some of the reasons It reduces costs. Employees can access the training video at anytime and where ever they are. Eliminating the need for a venue for training. Employees learn at different speeds, a video allows them to set their own pace and revise the video at will. A videos message is constant your training message won’t vary over time. Most people are visual learners – a video can demonstrate exactly how you want a procedure or process to happen. Videos can be entertaining while they educate, ensuring employees stay interested. The realities of life are your staff already spend a lot of time online, often watching videos. There are hard wired to accept and digest visual information. Placing their training online, on video is a logical step. Wouldn’t it be nice to be able to forget about the training process, of taking key personnel out of the system? The same personnel who’ll be continually interrupted by the “newbie” asking “how do I do an EFPOS refund again?” Instead it’s “let’s go to the videotape.” With video training you can feed new and upgraded or more advanced training into the system with a minimum of disruption. And to spice up your tutorials you can dress them up with music, animations and re-enactments. You’re likely to get staff making suggestions of how to make the videos even better. Bear in mind most of the people you’ll be employing from now on only know the digital age. They have no knowledge of life before the internet. They expect to get the bulk of their information from a screen. They’re comfortable with it and the readily accept it. On all fronts video training is the way to go, and if it reduces your costs , makes your staff happy and more efficient what are you waiting for?
A huge win for small business. At last a level playing field. When it comes to taking on the big guys, trying to match their advertising budget dollar for dollar, has been a lost cause. Even an advertising budget of $250,000 (a sizeable outlay for a small to medium business) pales into insignificance up against the big players, Harvey Norman, Bunnings, Wesfarmers, Woolworths. No matter how well-organised, your TV campaign will be lost in the “noise” of the big boys’ campaigns. You just can’t compete with the volume buyers who can run huge marketing strategies through TV’s highest rating programs. If you want to see what your up against try these on for size. In 2014 Wesfarmers – Coles spent $237 million on advertising, Woolworths, $177 million, Harvey Norman $141 million and you be thrilled to hear your taxpayer dollars pushed the federal government into third place with a $159 million dollar spend. That money went across all forms of media – the massive majority being spent on television. But even the big players are losing traction. How many of those ads did you see? Or are you like me who time shifts? I’ll record the programs I like, and watch them later, fast-forwarding through the ads. All those revenue dollars wasted. The Times Are A Changin’ The big growth area in generating new and repeat business is online inbound marketing, prospective customers being attracted to your website to see what you have to offer. A typical inbound marketing strategy may include content creation and distribution, via blogging, social media and email marketing, in order to generate, nurture, and close leads. It will definitely include video. Read more at B2C. The trick is how do you begin to attract visitors to your website? And this is where the small player is finally on a level playing field with the multi nationals. There are many things you can do to attract eyes to your website but the one I want to talk about here is video Video is the key, irrefutable element. Good video content can generate traffic to your door. I’m not talking about just any old video here. It has to be high quality, targeted, delivering your message in the clearest, simplest and most entertaining manner. As well as being the best way to “sell” your product or service, video will get you a higher ranking on Google, get viewers to spend more time on your site and build brand awareness for your product. The question quickly arises “that all sounds very good, but what is it going to cost? I don’t have a lot of money to spend on a video.” Well, here’s the good news, The Video Professionals aren’t coy about talking price. We can’t put a set figure on a video as there are too many variables, but if we give you a ballpark of $2500 to $5000 are we speaking your language? For that sort of money you not only get a video for your website, you can put it on social media, in emails, news letters and you can also use it for presentations. All that for the price of one video. Video is the most cost effective form of marketing, and it works for you 24/7, anytime someone visits your website the video is there waiting for them, delivering the message you want delivered. This is an exciting time for getting your message out there through video and giving you an edge over your competition. If you’d like to learn more all you have to do is give me a call at The Video Professionals 8235 2746