Inbound Marketing – Todays’ Way To Do Business

What is inbound marketing?   Inbound marketing is, effectively, drawing the attention of prospects to your business by creating content i.e. video, blogs, podcasts, newsletters, social media marketing and other types of content marketing In traditional marketing you go out and seek customers – with inbound marketing they come to you. Sounds ideal but just how easy is it in reality? It’s all about attracting people to your website, giving them a reason to check you out.   So what is it that will attract them like bees to a honeypot? Having a good looking website is a start, then you need to be a prolific blogger, writing about stuff that shows you are an expert in your field and someone to be trusted. Regular, new content is the secret to success, informative articles about you, your product or service and your staff.   Video – an absolute must – any website today without video is rapidly losing ground to competitors and losing profile and Google ranking. Visitors will stay on a site with video much longer, giving you time to show off your product or service. Video can take on many forms – an explainer video detailing what you do and what you offer, How to videos, testimonials, corporate events, and very importantly, a call to action. Not restricted to only your website, videos are vital for your social media, emails and news letters.   The key thing is to be providing relevant information on tap at all times. It’s just there when people (read prospective clients) need it 24/7. The way people buy today has changed dramatically. They are far better informed and don’t rely on a salesman walking them through the pros and cons of a particular product. They’ve already done their research on Google.  That’s the way I operate and you probably do to.   Nothing frustrates me more than to go into a store to inquire about a product only to find I know more than the salesman. The end result is I do more research, makeup my own mind and the salesman ends up just taking my credit card. This is where inbound marketing works.  If your website is compelling, your blogs show you to be the expert in your field, prospective customers will flock to your site, and conversion rates will soar.   Traditional marketing is losing impact. We suffer from media overload – so many TV channels so many radio stations, we are bombarded by advertising. Even the good ads we are sceptical about.  PVR’s the advertisers worst enemy However, the technological age has allowed us to fight back, PVR’s let us to record TV shows and fast forward through the ads. Many of us don’t watch shows live, preferring to record them first so we can skip the ads altogether.   Technology is arming us with the tools to bypass the hard sell. Even our smart phones have a caller ID so we can weed out the cold callers. And those very same smart […]