The birth of Youtube ten years ago spawned a video monster. Originally conceived to share video, it has exceeded everyone’s wildest expectations with over two billion views daily and growth year on year of 40%. What was at first the realm of amateurs uploading their cute pet videos is now the launching pad for major advertising campaigns by all the world’s major players. Read Dylan Kissane’s 5 most important online video trends for 2016 Any business online not taking full value of video is missing out on the most cost effective form of marketing there is.
Consumers have never been in stronger position when buying. The internet has put them in touch with everything they need to know to make the right decision and more and more they’re turning to video. As a business owner are you prepared for the new age consumer? So you’ve decided you need video on your web page. Even before approaching a production company to make it you should be very clear in your mind what you want the video to achieve. The better equipped you are the more likely you are to end up with the result you want. It’s important to realise that while the video will be about you and your company, its’ principle aim is for the benefit of prospective clients. Too much about you and your business history will drive them away. They’re seeking solutions to a problem. Give them the answer and they’ll do business with you. Waste their time and they’ll be off to your competitors website at the click of a mouse button. The Internet has given the consumer ultimate power. They can take a look at what’s on offer, carry out research, find the best price and make considered choices, without leaving their computer or mobile device. That’s why making a powerful and effective website video is even more vital. To help you do this we have compiled a corporate video checklist. What is your objective? What do you want the video to do to improve your business? What is your target audience? For example, existing customers, or prospective customers who don’t know what you have to offer, a certain age group or socio-economic group? What is your message? Define your message and get to the point as quickly as possible. No matter how good your product is, if you muddle the message they’ll tune out. You have eight seconds to make an impact. Remember, seeing is believing. Better to demonstrate your product or service than spend a lot of time just talking about it. What is your budget? Once you decide how much you’re going to spend your video production company can tell you what is and isn’t possible with the money available. A video can be tailor made to suit your financial requirements. What are the key points? List the key points you want to make in the video, bearing in mind it’s about the audience, not you, address their problems and how you can fix them. Remember this is not a TV commercial, this is a corporate video. You’re telling a story that must have three principal components. a. A compelling opening to grab their attention. b. A powerful middle section that connects them emotionally, where you offer solutions to their problem and detail your product or service. (Keep the facts and figures to a minimum). And c. A strong ending . Personalise the video with a message conveying your belief in your product and your passion for what you do. Then finally wrap in up with a strong Call to action. What may very well be your biggest selling point is you. Don’t be afraid to show your emotion […]