VIDEO BRIEFS Here’s an idea! You already know that video is vital in the current Youtube run world. Your website needs to be constantly upgraded with new and inviting videos to keep your Google ranking up and your visitors entertained and informed. How about a “we love our job” interview with your employees? Now most visitors to your site will be cynical on arrival, the guard is up ‘cos someone is going to try to sell them something. Disarm them. We all love a story, so show them a typical worker in your business having a bit of fun, and watch them relate to your clients on a whole new level. Let your employees explain why your product is so fantastic, why they love working there. Now if the office boy/girl or storeperson shows the same enthusiasm as the boss, prospective customers will be pretty much sold. Revealing that the business is more than a façade and money making operation is the key to winning over visitors who are bombarded by typical, hardsell, corporate videos online and on TV every minute of every day. Let visitors see your business has a beating heart, supports real people and is genuinely interested in their clients, giving them products and services above an beyond the average. It’s all about humanising your business. People want to deal with people not glitzy websites with no soul. Not only are you going to do more business, think what your doing for your employees. You are showing how important they are to you and that they can make a very positive contribution to the organisation. And who knows, you might just discover a natural born talent in front of the camera. Everyone’s a winner – the clients are won over, the boss gets more business and the employee gets to feel like they are valued and making a big contribution to the company’s overall success. Using video for video’s sake is not enough, start thinking outside the square. Latest statistics reveal the average person spends more than eight hours a day consuming media – TV, Internet, print. A huge proportion of that is video so you have to do something to stand out from the crowd. Maybe, your employees ”we love our job” video might be just what you need.
‘No matter what you’re selling, no matter what business you’re in, if you don’t have a video marketing strategy, you are going to lose.’ A Business Without Video Is A Business Without Vision Advertising options have changed and grown dramatically over recent years, and fine-tuning your strategy means taking advantage of the digital marketplace. So how can you create a dynamic advertising campaign with a limited budget? Video Video builds brand awareness much better than text and pictures. Video allows you to interact with your prospective customers by allowing them to get to know you and your business. Once they feel comfortable with you sales are far more likely to follow. Video gives your site the personal touch – you and your staff reaching out and connecting with your customers, something major businesses can’t compete with. Video gives your business a human face allowing you to show your customers what you have to offer over your competitors. Video drives search results According to Forrester Research “video is 53 times more likely than text pages to appear on the first page of Google.” Adding video e-mail marketing boosts customers’ interaction (opening the email or clicking on any of the content) by up to 300 percent. Video is cost effective. You can promote your video through your own website, an online ad campaign, e-mail, social media and YouTube. Research tell us people tend to remember 20% of the things they hear, 30% of the things they see and a huge 70% of what they see and hear together. That spells V-I-D-E-O. Customers want their information NOW and with minimum effort. So give it to them. People often search a number of sites before finding what they want and anything that makes the task easier and more enjoyable is an immediate plus. Statistics show the chances of someone buying increase dramatically the longer they stay on your site. Without video the average time spent on a website is just 48 seconds. With video websites hold people for about 6 minutes – plenty of time to get your message across. Anecdotal evidence suggests that a personalised web video draws people to the business, as they feel they already know and trust you. A web video is your 24/7 salesperson – always there, always approachable, with the same constant message giving your product or service a human face and personality. There is no better time to invest in video for you business. If your competitors aren’t using video they soon will be. Get in first and be seen as an innovator that others follow.
Smart websites are seeing the value in having video content. It’s the most cost effective way to heighten your brand awareness, bring traffic to your site and convert visits into sales. But there is something you should consider very carefully before agreeing to have a video produced for your website. A video produced to be viewed on TV or desktop computer screen will look very different on a smartphone which may have less than 20% of the visual real estate of the larger screens. More than half of Youtube videos are viewed on iPhones and the like so you can see the necessity for producing videos keeping small screens in mind. Creating a video for a mobile audience can present some unique challenges but nothing that can’t be overcome with a proper game plan. It’s estimated that by 2019 80% of all of global internet traffic will be video so the time is now to start your video planning. Your aim is to create content that people are actually looking for and when they find it they want to engage with it. This is where tutorial type videos work well where you give a solution to a problem putting forward your product as the answer to their prayers. Another vital element is to keep it short. People on the go, in transit are often strapped for time. A long video will lose them before they even press play. Remember the data costs start racking up the longer the video runs. If your message can’t be fully explained in a short video, consider making a series of videos. Have a playlist so viewers can go to the exact video that will help solve their problem. i.e. How to mount TV wall brackets. How to assemble the projector screen etc. Even though smartphone screen sizes are growing – they are still way smaller than desktop and laptop screens so consider that when setting up what you want to shoot on camera. Detail will be lost in wide shots so concentrate on mid shots and closeups of your product or service. Keep graphics to a minimum and make them as bold as possible. Audio is also an issue for two reasons. 1.The sound quality needs to be good – listening environments, like on a train, or in a shopping mall, can be very noisy. So clean, crisp high quality audio is vital. 2.Often mobile users will watch a video with the audio turned off altogether (while sitting in a doctor’s waiting rooms or in a theatre waiting for the movie to begin etc.) In this case the pictures alone have to tell the story. Your call to action and key marketing messages need to be in text form (as well as audio). When you finally produce a video don’t make the final judgement while viewing it on a 27” monitor alone . View it on a smartphone as well, so you can see if it gets your message across on the small screen. If you have trouble […]
A huge win for small business. At last a level playing field. When it comes to taking on the big guys, trying to match their advertising budget dollar for dollar, has been a lost cause. Even an advertising budget of $250,000 (a sizeable outlay for a small to medium business) pales into insignificance up against the big players, Harvey Norman, Bunnings, Wesfarmers, Woolworths. No matter how well-organised, your TV campaign will be lost in the “noise” of the big boys’ campaigns. You just can’t compete with the volume buyers who can run huge marketing strategies through TV’s highest rating programs. If you want to see what your up against try these on for size. In 2014 Wesfarmers – Coles spent $237 million on advertising, Woolworths, $177 million, Harvey Norman $141 million and you be thrilled to hear your taxpayer dollars pushed the federal government into third place with a $159 million dollar spend. That money went across all forms of media – the massive majority being spent on television. But even the big players are losing traction. How many of those ads did you see? Or are you like me who time shifts? I’ll record the programs I like, and watch them later, fast-forwarding through the ads. All those revenue dollars wasted. The Times Are A Changin’ The big growth area in generating new and repeat business is online inbound marketing, prospective customers being attracted to your website to see what you have to offer. A typical inbound marketing strategy may include content creation and distribution, via blogging, social media and email marketing, in order to generate, nurture, and close leads. It will definitely include video. Read more at B2C. The trick is how do you begin to attract visitors to your website? And this is where the small player is finally on a level playing field with the multi nationals. There are many things you can do to attract eyes to your website but the one I want to talk about here is video Video is the key, irrefutable element. Good video content can generate traffic to your door. I’m not talking about just any old video here. It has to be high quality, targeted, delivering your message in the clearest, simplest and most entertaining manner. As well as being the best way to “sell” your product or service, video will get you a higher ranking on Google, get viewers to spend more time on your site and build brand awareness for your product. The question quickly arises “that all sounds very good, but what is it going to cost? I don’t have a lot of money to spend on a video.” Well, here’s the good news, The Video Professionals aren’t coy about talking price. We can’t put a set figure on a video as there are too many variables, but if we give you a ballpark of $2500 to $5000 are we speaking your language? For that sort of money you not only get a video for your website, you can put it on social media, in emails, news letters and you can also use it for presentations. All that for […]
This month Graeme recorded a video to let business owners know about some of the reasons to use video on their web sites. 12 Compelling Reasons to use video is an overview of the benefits of using video to gain the advantage over competitors. See the video as Graeme explains. Compelling Reasons Your Site Needs Video – Graeme Goodings from David Hales Media on Vimeo. There are many reasons why your website needs video. I’ll give you twelve just for starters. Do you want a high Google ranking? Video is 53 times more likely to rank on page 1 of Google versus a text only post. Viewers stay longer on sites that have informative and interesting video content. Video enhances the viewer experience inviting them to seek more information about your product or your service. 80% of those who watch explainer videos seek more information about what you have to offer. Video allows you to speak to your customers in your own voice. Or if you wish you can have a professional presenter Video positions you as a subject expert in your field. Video lets you tell your story – 24 hours, 7 days a week. Video content that is updated frequently encourages repeat visits to your site. Video attracts a younger demographic, who are attracted to new media. 60% of site visitors will watch a video before reading the text on the same page Video allows you to personalise your website to better reflect your business. Youtube is growing faster than Google if you don’t have video to anyone using Youtube you don’t exist. If you want to learn more about how video can boost your business call me on 08 8325 2746