Anyone who has any lingering doubts about the benefits of having a website video only needs to look to Google for the facts.


Just type in “The importance of website video”into the search bar and stand back. The evidence is overwhelming.

Power of Video

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A website video is the most cost effective way to promote your business and it’s the gift that keeps on giving.

A video made for your website can also be placed on social media, Facebook and the like.

Statistics reveal, that very same video posted in an email, results in the click-through rate increasing by 200% to 300%.(Forrester Research).

So, for the cost of one video you have a minimum of 3 powerful outlets to spread your message – on your website, your social media page and your email.

There are many great articles on the benefits of website video – Talking Brand spells it out very well.

We at Video Professionals are  being approached every day by businesses who are realising the power of video and how spending on a top quality video is the best investment they can make.

Bottom line: In the words of Video Brewery 

Video marketing increases sales and leads. If you’re not a video marketer, you’re losing customers to those who do.

Businesses that incorporate video marketing into their overall marketing strategy see higher engagement rates, higher click-through rates and higher conversion rate.

Why would you leave all that value sitting on the table?


Categories: VP News