Website Video Warning – More Than Half Your Viewers Are Watching On Smartphones
Smart websites are seeing the value in having video content. It’s the most cost effective way to heighten your brand awareness, bring traffic to your site and convert visits into sales. But there is something you should consider very carefully before agreeing to have a video produced for your website. A video produced to be viewed …. Continue Reading
Video – The Perfect Training Medium
Any business to be successful has to keep a close watch on expenditure. One area of ongoing cost is training, with a regular turnover of staff new inductees have to be brought up to speed on how your company operates. In-house training can be a costly but necessary exercise. Personalised training is expensive and takes …. Continue Reading
The Internet Gives The Consumer Ultimate Power
Consumers have never been in stronger position when buying. The internet has put them in touch with everything they need to know to make the right decision and more and more they’re turning to video. As a business owner are you prepared for the new age consumer? So you’ve decided you need video on your web page. …. Continue Reading
Small Business Taking On the Big Guys with Video
A huge win for small business. At last a level playing field. When it comes to taking on the big guys, trying to match their advertising budget dollar for dollar, has been a lost cause. Even an advertising budget of $250,000 (a sizeable outlay for a small to medium business) pales into insignificance up against the …. Continue Reading
Testimonial Power – Your Customers Become Your Sales People
After my career in television ended I had to look for work. Over the years as well as my news reading and journalistic duties I was often called on to MC events around town. It was a case of them coming to me through the filter of the TV channel, but when that partnership ceased …. Continue Reading
What Savvy Website Owners Already Know
Why is video so powerful as a sales tool? Because you can show prospective customers how your product will enhance their life without them having to leave their computer or mobile phone screen. Without any sales pressure they can see just how good your product or service is. Video is as close as you can …. Continue Reading
Amateur Video versus Professional Video Shootout
We had a lot of fun in the Video Professionals studio recently “unlearning “ decades of skills making videos. It’s second nature for us to be meticulous in the way the studio is set up for a shoot, ensuring the lighting is just right, the audio high quality and the cameras set up in perfect …. Continue Reading
Adding Video To Your Website Has Never Been Easier Or More Important
Once upon a time websites were full of words and few pictures but as we didn’t know any better we were drawn to them like moths to a flame. Check out how boring and uninteresting these old Apple and Twitter sites look now. In 2016 we are far more demanding, if a website looks …. Continue Reading
Video is changing the online world
Anyone who has any lingering doubts about the benefits of having a website video only needs to look to Google for the facts. Just type in “The importance of website video”into the search bar and stand back. The evidence is overwhelming. A website video is the most cost effective way to promote your …. Continue Reading
Video – a must have on all websites
“Would you rather watch a movie or have someone tell you about it?” Nothing builds relationships , gets traffic, and makes sales like a good video. When building a website so much attention is paid to having a wow factor. Fancy layout, classy text, lots of pictures, good fresh content. But that can be very …. Continue Reading
