Inbound Marketing – Todays’ Way To Do Business
What is inbound marketing? Inbound marketing is, effectively, drawing the attention of prospects to your business by creating content i.e. video, blogs, podcasts, newsletters, social media marketing and other types of content marketing In traditional marketing you go out and seek customers – with inbound marketing they come to you. Sounds ideal but just …. Continue Reading
The Number 3 – A Speechwriter & A Copywriters’ Best Friend
What is it about the number 3? The number 3 exerts amazing influence on our lives. Artists and photographers live by the rule of thirds to compose a painting or a picture. Great orators and writers have long known that the rule of three gives their speeches and plays more impact, more humour, more memorability. “Friends, …. Continue Reading
The Growth Of Video On Facebook & Its Impact on Business
Looking at Facebook recently have you noticed the huge growth in videos? In the early days Facebook was all about the written word but it soon became evident that if you wanted to get “likes” and comments you needed to add a picture. The statistics are overwhelming. According to Kissmetrics, photos get 53% more …. Continue Reading
Has Your Business Had A Personality Bypass?
Getting your business to a new level may be as simple an injecting some dynamic, upbeat, real, human involvement. Most of us think we make a decision to buy something coolly and rationally, but in fact our emotions rule our decision-making, That’s why we are drawn to well known brand names when we know generic …. Continue Reading
Five Most Important Online Video Trends For 2016
The birth of Youtube ten years ago spawned a video monster. Originally conceived to share video, it has exceeded everyone’s wildest expectations with over two billion views daily and growth year on year of 40%. What was at first the realm of amateurs uploading their cute pet videos is now the launching pad for major …. Continue Reading
A Business Without Video Is A Business Without Vision
‘No matter what you’re selling, no matter what business you’re in, if you don’t have a video marketing strategy, you are going to lose.’ A Business Without Video Is A Business Without Vision Advertising options have changed and grown dramatically over recent years, and fine-tuning your strategy means taking advantage of the digital marketplace. So …. Continue Reading
Website Video Warning – More Than Half Your Viewers Are Watching On Smartphones
Smart websites are seeing the value in having video content. It’s the most cost effective way to heighten your brand awareness, bring traffic to your site and convert visits into sales. But there is something you should consider very carefully before agreeing to have a video produced for your website. A video produced to be viewed …. Continue Reading
Video – The Perfect Training Medium
Any business to be successful has to keep a close watch on expenditure. One area of ongoing cost is training, with a regular turnover of staff new inductees have to be brought up to speed on how your company operates. In-house training can be a costly but necessary exercise. Personalised training is expensive and takes …. Continue Reading
The Internet Gives The Consumer Ultimate Power
Consumers have never been in stronger position when buying. The internet has put them in touch with everything they need to know to make the right decision and more and more they’re turning to video. As a business owner are you prepared for the new age consumer? So you’ve decided you need video on your web page. …. Continue Reading
Small Business Taking On the Big Guys with Video
A huge win for small business. At last a level playing field. When it comes to taking on the big guys, trying to match their advertising budget dollar for dollar, has been a lost cause. Even an advertising budget of $250,000 (a sizeable outlay for a small to medium business) pales into insignificance up against the …. Continue Reading
